The first step was diving into Rob Collinsworth vision for the business. During our discovery we relentlessly researched and questioned until we had all the answers needed to make an impact.
Taking a user-centric approach, we helped create a digital platform that matched the vision yet tactile feel of this new brand. While meeting the demands of ecommerce, our approach was centered around turning Rob Collinsworth custom suits online shopping into an amazing experience, whilst ensuring fluent purchase paths from homepage to checkout.
The website contributed to a successful brand launch:
- 48,000 site visitors in the first month
- 25% of site visitors driven by social media content
- 44% of site visitors opted into Rob Collinsworth CRM