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The New Kid at School
Branding, Content + Production, Ecommerce, Media, & Social




The New Kid at School sells those super fun and educational books for kids. They were doing great in retail sales but had not yet cracked eCommerce. They knew they were missing out on a big opportunity. Our goal was to use different creatives to jumpstart their business online.




Brand Design
Brand Identity
Content Production
Go-to-market Strategy

The Strategy

To communicate The New Kid at School digitally to build awareness, we tapped into the user's sense of nostalgia, 
using high-quality imagery to evoke a connection through emotions.
Have a Project in Your Mind?!

We’re here to help, we’ve designed over 100 websites, created digital campaigns for over 50 brands connect to their target audience and sell direct to consumer.
We’re here to partner with you, whether you are at concept phase of your project or you need a boost in sales. Either way Mastermind Visions brings life and realism to your business.

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