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What are the key eCommerce ground rules for success in this new digital era? This guide covers such topics as:

  1. Identifying your industry segment
  2. Competitive analysis
  3. Tax calculation and compliance
  4. Logistics
  5. Creating your online store
  6. Identifying your primary demographic
  7. Advertising
  8. Driving organic traffic
  9. A|B Split testing
  10. Customer service

Each topic has specific digital tool recommendations to help you easily expand your eCommerce presence in the U.S.

As connectivity continues to take over U.S. commerce, so will the number of consumers who look online to find and get what they want. To reach as many customers as possible, today’s businesses need to be where consumers are waiting…online.


Today, there’s nothing that isn’t available online. While a good brick and mortar retail presence is always a benefit, the emphasis on the physical “location, location, location” is moving towards digital- and your “location” will be everywhere your costumer is.