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With the average return on investment (ROI) being $44 for every $1 spent, it’s no surprise that more businesses are asking the big question, “What is email marketing?” Email marketing basically uses email to send targeted messages to help build brand awareness, purchase intent, and customer loyalty.

Essentially, email marketing means earning money by sending emails.

But there’s a catch: You can’t just send emails to random people. You need their permission, and they need to give you their email addresses willingly. This, my friends, takes planning, practice (a lot of practice), and patience.