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What is Email Marketing?


Branding, Content + Production, Ecommerce, Media , Campaigns & Social


With an average return on investment (ROI) of $44 for every $1 spent, it’s no surprise that more businesses are asking, “What is email marketing?” Email marketing uses email to send targeted email messages that build brand awareness, purchase intent, and customer loyalty.
In a nutshell, email marketing means earning money by sending emails.

But there's a catch: You can't just send emails to random people. You need their permission, and they need to give you their email addresses willingly. That takes planning, practice, and patience. We'll cover those first two qualities on this page — but the last one is up to you.

Keep reading to learn more about email marketing, like why it’s useful, how to start a campaign, and ways to make your email marketing strategy even better.