Branding, Content + Production, Ecommerce, Media , Campaigns & Social
Introducing a new disruptive company into the rapidly expanding Fashion industry. We were asked to create the branding and site design,content production and launch strategy/execution.
Brand Design Brand Identity Design Development Content Production Copywriting Go-to-market Strategy
We determined that our strongest storytelling option was a mix of lifestyle image and video content. We presented a diverse array of creative ways in to telling the brand story. Ultimately, we produced a plethra of videos and images to support the For The Mad Ones brand and marketing efforts at different levels.
But there’s more: we created a campaign around For The Mad Ones staple T-Shirt “What’s Free? Videos and images supporting social injustice happening to people of color. We refreshed the social skins and design elements for their new website.