Mastermind Visions redefined SALMA’S visual narrative while retaining the pre-existing content strategy the brand is known for.





Art Direction, Brand Development, Branding, Content, Content Creation, Design, Digital Marketing, Photography, Social Media, Strategy, Web Design.

The brand that Mastermind Visions has created for SALMA has informed the decisions that are made throughout each channel that SALMA lives on. This includes social assets that we have made for SALMA.

The Salma brand has transformed, embracing its heritage while forging ahead with a fresh, modern outlook. With a focus on a digital-first strategy, the new creative platform, and visual language embody the brand’s sophistication, elegance, and approachability qualities. The updated identity system features a refined wordmark, a unique monogram, and a harmonious color palette, resulting in a globally-minded, relevant, and visionary system.

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